4 Gift Cards to Give Instead of a Starbucks Card
A gift card is an easy choice if you want to treat friends and co-workers this holiday season --but your card may be third or fourth one that someone receives if you choose a crowd-pleaser like Starbucks cards.
If you want your present to stand out and be remembered, consider giving the gift of choice. Here are some cards that will allow the people on your list to choose something they really want from among hundreds or millions of items.
1. Multimedia online stores: Google Play and iTunes App Store
When you don't know which type of media -- mobile apps, music, games, TV shows, movies or e-books -- someone likes most, Apple and Google gift cards can satisfy almost any preference. Their online stores have extensive lists of apps as well as well-rounded multimedia collections.
Google Play and Apple's iTunes gift cards, which have no fees, are limited to online purchases, so they can't be used on accessories, phones or tablets. These cards may be particularly attractive to adults ages 18 to 24: Over 55 percent of them want books, video games, DVDs and CDs for the holidays, the highest percentage of all age groups, according to an October National Retail Federation
