If the eye-rolling and heavy sighs of impatient customers waiting for the cashier to process your stack of coupons leave you utterly mortified, extreme couponing might not be for you. But, that doesn't mean you should avoid couponing altogether. After all, more people than not use coupons. People are fine with saving on their J. Crew sweater, but they're embarrassed saving on a box of cereal. Coupons in the News reports only 11 percent of people surveyed in 2014 for the 2015 Promotion Industry Analysis said they never use coupons. And, the most prodigious users of coupons (22 percent) are actually shoppers with six-figure incomes, according to the Statistic Brain Research Institute. Even so, some shoppers feel too embarrassed to present coupons at the register. "People are fine with saving on their J. Crew sweater, but they're embarrassed saving on a box of cereal," said Joanie Demer, co-founder of TheKrazyCouponLady.com. "It's inexplicable." But thanks to technology, there are numerous ways shoppers can use their coupons without the fear of embarrassment. Load-to-card rewards, rebate apps and other types of electronic coupons -- sometimes called e-coupons -- allow shoppers to save money before or after the checkout lane. "There's lots of new ways to coupon without taking any action at the store and keeping everything on the down low," said Demer.
